“Time-sensitive.” Have you ever received a bill, a notice, or an appeal of some sort with those words attached to it? It’s used to describe a product that has to be delivered by a particular time or information that is only useful for a particular period. Now many clever salespeople will use “time-sensitive” to get you and me to make a quick decision…usually in their favor. But, there are legit reasons to use the phrase. Some legal documents are only useful or relevant for a short period of time. Some chemicals change with the passing of time. I’m sure you know that bananas are most definitely time-sensitive.
Here’s what that phrase triggers in me. Time is fleeting. Even Benjamin Franklin said, “Lost time is never found again.” You already know that. You see it looking back at you every time you look in a mirror. You see it at a family reunion. You feel it when you do too much and your back or shoulder reminds you…time is fleeting. So let’s all get depressed, right? WRONG!
My life, my work, my relationships are ALL time-sensitive. I am encouraged and motivated by the Apostle Paul’s words in Ephesians 5:15-17: Be very careful, then, how you live—not as unwise but as wise, making the most of every opportunity, because the days are evil. Therefore do not be foolish, but understand what the Lord’s will is. And in Colossians 4, Paul reminds all of us to…” make the most of every opportunity.” After all, you and I are definitely “time-sensitive.”